Zepo Seller App – Manthan Desai

Overview

Zepo is an end-to-end SaaS e-commerce solution that helps users sell online their own ecommerce website. One can choose from 100+ themes to create beautiful websites for their brand. Every website element can be extensively modified to suit individual preferences. Further, there are endless website customization options to choose from that help create a truly unique website experience.

Zepo provides its customers with everything that is required to grow their brand online. Along with an E-Commerce Website, Customers get a free payment gateway to receive online payments on their website. They also get a simplified courier solution that is integrated to their website. Customers can choose from 6 leading courier partners to help them deliver their orders across the globe. Customers can use a powerful advertising solution to run automated ads on social media and generate more site traffic and increase online sales.

Furthermore, customers can also start selling on top marketplaces like Flipkart, Amazon, Paytm via Zepo Marketplace tool.

Context

To improve the customer experience and to improve the operating efficiency of our customer, the decision was taken to create an Android app for the user to manage their eCommerce business on the go.

The app would focus on order and inventory management in phase one, with a glimpse of their performance and efficiency in the form of a dashboard.

Team & My Role

Team: 1 Designer, 1 Product Manager, 2 Backend Engineers, 1 Android Developer and 1 QA all of us working with the CEO directly.

Role: I did all the UX / Interaction design and oversaw development of this ‘v1’ app, with participation in basic research, project management, and visual design.

Timeline

6-8 Months – June 2015 to Jan 2016

Process

Understanding the user:

The first thing was to understand our web traffic and see the pattern over there, to identify the areas we want to solve it via app so that users can manage their business on the go.

The next thing we did was to get the data on the number of our users using the mobile to access or operate their business and via which platform.

Here are some numbers which helped us identify our audience.

Demographic – Age

18-24	25-34	35-44	45-54	55-64	65+
36.54%	45.27%	10.10%	3.61%	2.50%	1.98%

Understanding the space:

To make the decision of which platform to work and which modules to pick for the V1 we did a basic study which includes analytics data and having some customer interviews.

The outcome of the interview was that sellers want to mainly manage stocks and orders on the go via app and would want to keep website customization and setting via desktop web.

Here are some numbers which helped us understand the area to work on.

Device Category

Desktop	Mobile	Tablet
75.91%	22.12%	1.96%

Device Operating System

Android	iOS	Taizen
83.86%	15.85%	0.29%

Page Views Returning Users

Sequence	Page	Count
1	Login	2.56%
2	Manage Stocks	12.36%
3	Manage Orders	12.70%
4	Customize Store	1.56%
5	Add new product	1.25%

Defining the solution:

The next thing that we did was make a quick list of features we wanted to include in the V1 of the app and list of upcoming features.

Sr	Version	Feature
1	v1	Login & Signup
2	v1	Create Store with default theme
3	v1	Dashboard to see the business matrices
4	v1	Manage Stocks – Add, Edit, Delete Inventory
5	v1	Manage Orders – Mark as ready to pickup, mark as shipped
6	v1	Manage Enquiry – Respond to Enquiries and Manage them
7	v1.1	Manage Stocks – Option to add product variants and filter specifications.
8	v1.1	Manage Orders – Ability to schedule a shipment via Zepo couriers app integration
9	v1	Manage Stocks – Ability to share products on multiple platforms via phone

Information Architecture

Wireframes

Design

The next thing that I did was to design the app UI based on the findings and initial discussions with the stakeholder.

The Interactions and visual design were supposed to keep inline with our web interface and we were not wanting to deviate a lot from the web experience to make it consistent.